The city of La Mirada heard of us from our Alumiq Productions wedding work. They were looking for a more modern and cinematic take on the anti-drunk driving video they produce every other year for their school district. We proposed to take a narrative direction for their 2011 edition, vs quasi reality style of old and they were excited to take it that direction.
The production involved having real high schoolers play themselves in a scenario where a lapse of judgement can cause the deaths of a group of students. The recreation involved real firemen, policemen and paramedics, as well as vehicles from actual car crashes. This piece is a trailer of the longer film.