Let’s face it. Buying a set of professional cinema lenses is a hefty investment. You can easily spend five-digit figures and even in the six-digit figures for the very high end lenses from the likes of ARRI, Cooke, and Leica.
Of course, the more budget-friendly alternative would be still photography lenses. Whether it is a Canon 70-200mm f/2.8 or a classic Zeiss 50mm, there are many reasons why people opt to use still lenses for filming.
So we’ve been great friends with Technicolor since summer of last year. They’ve made leaps and bounds with helping indie filmmakers grab ahold of the power of 100+ years of experience and technology for their color grading projects.
They helped us bring together the first public releases of Technicolor projects with our Asian EDM Concert Promo and our wedding company’s Wedding Reel. These were both in Premiere Pro CS6, which we jumped ship to when Apple went to Final Cut Pro X – which was missing a lot of features we needed at time of launch.
We’ve been keeping an eye on Apple and it looks like they have definitely added more pro features, but we remained pretty hesitant about using their workflow. But now with Technicolor adding support for the controversial editing software, FCPX deserves a second look.
Whether we love it or hate it will largely depend on us taking it for a test spin on one of our current projects. We’ll report back with our thoughts 🙂
-MS
So if you’ve watched our videos on the Technicolor Cinestyle Website as well as on our blog post, you’re probably wondering WHAT exactly did the picture style and software actually DO for our projects and HOW. We run you through the process with an intro to the Cinestyle picture style and how it marries with the Color Assist software within our projects in the video below.
Read on for more details.
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Onyx Cinema and our sister company Alumiq Productions are the first to have work featured on Technicolor’s Cinestyle Website! Featured from Onyx Cinema is the event promo video we filmed in Asia and from alumiq productions is our new wedding cinematography reel.
Onyx Cinema had a chance to work with preview versions of Technicolor’s new software, dubbed “Color Assist”, which is a fast color grading tool that is based on the same technology used on Hollywood productions. This is perfectly paired with their camera picture style named “Cinestyle”, which was released a while ago for the Canon DSLRs and has a version on the GoPro cameras.
Read on to watch the videos!
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It begins!
The people behind Onyx Cinema as well as its sister wedding film company Alumiq Productions, has always enjoyed sharing knowledge with others and learning from great people within the filmmaking industry.
The Onyx Cinema Team signed up to the one-day KNOW workshop held by the Emmy Award winning filmmaking team, Stillmotion. Stillmotion revolutionized the wedding video industry with their above and beyond cinematic storytelling and now apply it to commercial work. They are, in a way, the birth of the independent filmmaking revolution that empowered filmmakers with a low budget. We are also happy to have them as teachers and mentors.
The members of Onyx Cinema have always marveled at Stillmotion’s artistry and have been influenced by them while finding out own voice and style. Our attending their 11/11/2012 workshop was definitely a treat for us.
This blog post is populated with the voices of Onyx Cinema team members and what they took away from the workshop.
A fusion of photo and cinema on a single day run/gun shoot across 6 locations!
In February, clothing manufacturer YA Los Angeles approached us to produce a video for their booth at the MAGIC fashion tradeshow in Las Vegas – which was to start in 2 weeks. The 3 minute video video was to be looped on their huge TV screens, to show not only their clothing but be a fun and modern “lifestyle” video. After looking at each other for a few seconds after hearing the short turnaround, we were game.
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